There’s nothing quite like the rush of driving a brand-new car off the lot. But while you’re driving out the dealership’s gates, something’s already happening behind the scenes: The value of that fresh new ride is quietly heading south. This isn’t about shaming expensive tastes or telling you to avoid new cars altogether. It’s more about knowing what to expect before you sign that dotted line. We’ve sourced the information in this list from trusted automotive sites like iSeeCars, Car and Driver, Kelley Blue Book, CarEdge, and several others that track real-world resale trends and depreciation data. Here, you’ll find opinions and facts that help you make smarter buying decisions.
BMW 7 Series
Slide into a 7 Series, and you’re in a high-tech vault of luxury. But drive it home, and bam! You’ve just kissed away a chunk of its value, which could spiral about 72.6% in just five years. Too many hit the lease market, and tech upgrades outpace resale demand. Consider leasing it or buying an older model year.
Maserati Ghibli
The Ghibli drops fast, primarily due to its high service costs, limited parts availability, and reliability due to electrical and mechanical issues. To that, add thin dealership coverage, and resale takes a hit. The car turns heads, but used shoppers won’t bite at high prices. In five years, the depreciation is about 66% of its value.
Jaguar XF
Jaguar XF owners face steep depreciation, with resale values tumbling at a rate of about 52%. A limited service network and costly repairs make ownership less appealing. Savvy shoppers skip showroom prices and let depreciation favor them. For instance, a 2020 model’s cost starts at $24,155 compared to the 2024 version at $47,624.
Nissan Leaf
The Leaf depreciates 44% faster. Why? Battery degradation lowers the range, and replacements are costly. Early models offer limited mileage, and newer EVs easily outpace them. Government incentives also make buying new more attractive. A 2025 Leaf starts at $29,280, while a 2022 averages $15,564. That’s a considerable value drop in less than 5 years.
Audi A8
A 2025 A8 lists at $93,295, yet a 2023 version already averages $49,528. That’s nearly half gone in two years. High initial cost, rapid tech cycles, and expensive maintenance deter buyers. Depreciation hits early—47% over five years on average. Waiting it out or leasing will get you the status without the sting.
Chrysler 300
The 300 loses over 52% of its value within five years. This is because so many are sold to rental fleets, the used market is packed with high-mileage models, and this makes them much harder to resell at a good price. Another factor is that its platform hasn’t changed much in over a decade, and buyers notice.
Cadillac CT5
Buyers want flash, but unfortunately, this one fizzles fast. The CT5 often returns to the used lot quickly due to short lease cycles and Cadillac’s still-uncertain position in the luxury market. This model loses around 41% of its value in five years, underperforming compared to BMW and Audi in terms of retention.
Infiniti QX80
Luxury buyers expect innovation, and the QX80 offers a design that has barely changed in years. While newer models have modest tech upgrades, the platform feels dated fast. Over five years, it might shed up to 69% of its value. However, if you shop after a few years, you can get a $84,000 SUV for $40,000.
Lincoln Navigator
When you see the Navigator, you’ll understand why they say it commands attention. Nonetheless, its main depreciating factor is that leasing dominates the luxury SUV segment. Then add high maintenance costs, which result in a 57% loss of its value over the five-year period. A 2025 starts at $101,990, but a 2021 version fetches less than half.
Volvo S90
The S90 offers a sleek design and comfort, but struggles to hold its value. A 2020 model can cost under half the price of a 2025 model, $24k from $50k. In just half a decade, the S90 could lose 58.4% of its value. Infotainment and tech updates lag behind, and maintenance costs run high.
Genesis G90
Genesis builds a great car, but its premium features can’t save the G90 from a steep 55–57.7% depreciation rate. Buyers prefer renting, while the fast-moving tech makes earlier models feel outdated. Maintenance costs don’t help, either. A newer version, 2025, starts around $90K, but 2021 sells for just over $33K. That’s a massive value drop
Mercedes-Benz E-Class Coupe
The E-Class Coupe blends performance with elegance, but that luxury comes at a resale cost, with it losing up to 49% of its value in just five years. A 2025 starts around $64K, yet a 2020 fetches far less. The reasons? New models are rolled out quickly with tech upgrades, and a leasing-heavy market floods the market.
Alfa Romeo Giulia
Purchasing a 2025 Giulia today will cost approximately $46,000, but a 2020 model sells for half that price. Style doesn’t always equal staying power, as the Giulia loses up to 67% of its value in just over five years, among the steepest in its class. Reliability issues, costly maintenance, and limited service centres erode long-term confidence.
Land Rover Discovery
This luxury SUV promises adventure but often delivers ownership headaches. Used Discoverys have a high cost of repairs and persistent reliability issues, particularly electronic. Leasing trends don’t help. The result? A 2025 model may start at over $61K, and a 2020 version may sell for around $22K. The depreciation rate is 62% of its value in five years.
Hyundai Ioniq 5
Today’s EV technology moves fast, and the Ioniq 5 loses up to 57% of its value in half a decade. A 2023 Ioniq 5 sells for around $25K, far below the $43K+ price tag just two years later. With newer models offering a longer range, used versions lose appeal fast. Tax incentives on new EVs also affect resale values.