Although the buzz around Gladiator 2 and Wicked is less intense than that around Barbie and Oppenheimer, it’s now safe to say that “Glicked” is the first pair of films to come close since Barbenheimer’s mega-success in the summer of 2023.
Millions around the world flocked to see “Wicked” and “Gladiator II” in theaters during their opening weekend.But “Glicked” fell short of the record-breaking performance of “Barbenheimer.”
Last weekend marked the grand theatrical premiere of two of 2024’s most eagerly awaited films, Gladiator 2 and Wicked, and the excitement and buzz were palpable in cinemas around the world.
It’s unlikely that the “Glicked” phenomenon will reach the same intensity as that provoked by Barbie and Oppenheimer, which benefited from an exceptional marketing campaign in 2023.