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The sunglasses worn by Emmanuel Macron during his speech at the World Economic Forum in Davos had a direct impact on the financial markets.
After his public appearance, shares in French company Henry Jullien rose 28%, while its parent company, Italian firm iVision Tech, saw its market capitalization increase by around $4.1 million in a single day.
A specific model, at a specific price
The French president wore the Pacific S 01 Doublé Or model, a pair of sunglasses retailing at €659, or around $775. This high-end, handcrafted model is from Henry Jullien's Doublé Or collection.
According to Stefano Fulchir, president of iVision Tech, Emmanuel Macron has owned these glasses since 2024. He initially purchased them at the G20 summit, where they were intended to be given as diplomatic gifts, before deciding to buy a second pair for his personal use.
A medical reason behind wearing glasses
Contrary to speculation, wearing sunglasses indoors was not purely an aesthetic choice. The Élysée Palace clarified that the president was seeking to conceal a subconjunctival hemorrhage, or a burst blood vessel in his right eye. Emmanuel Macron himself described the condition as “completely benign.”
A wave of memes on social media
The French president's appearance did not go unnoticed online. Social media quickly seized on his look, repurposing his image in posters inspired by Top Gun, Cobra, and Terminator, turning the glasses into a viral phenomenon.
Trump pokes fun at Macron's look
The episode even crossed the Atlantic. During his own speech in Davos, US President Donald Trump mocked Emmanuel Macron, sarcastically saying:
A simple accessory, worn for medical reasons, was enough to trigger a global media frenzy, a wave of parodies on social media, and a significant rise in the stock market value of iVision Tech. In Davos, Emmanuel Macron's glasses proved that a small detail can sometimes have a big impact, both in terms of image and finance.
