Netflix Launches Monopoly Competition Featuring $2 Million Grand Prize

Netflix is bringing one of the world's most recognizable board games to television with an ambitious new reality competition that will give 12 contestants the opportunity to compete for a staggering $2 million grand prize. Inspired by Monopoly, the long-running property trading game that has entertained—and frustrated—families for generations, the series will transform the familiar tabletop experience into a life-sized strategic contest where players must outsmart one another to survive. Scheduled to premiere in fall 2027, the competition marks another major expansion of Netflix's growing lineup of unscripted adaptations based on globally recognized intellectual properties, while also offering fans the chance to become part of the game themselves through an open nationwide casting process.

Announcing the project, Netflix described the series as an opportunity for fans to step directly into the world of Monopoly instead of simply playing around a kitchen table. The streamer said: «If you've ever pictured yourself as a real estate mogul with a hotel on Marvin Gardens, three houses on St. James Place, and an Electric Company to your name, have we got a game for you. Netflix is bringing the world of Monopoly to life in a new competition series in which 12 players will compete for a $2 million prize. Contestants will be immersed in a life-size Monopoly Town Square where they'll have the opportunity to earn money, buy properties, negotiate deals, and hopefully stay out of jail. (No word if winning second prize in a beauty contest will still earn $10.) One by one, bankrupt players will be eliminated while others build their empire — until the one person left standing takes it all. The best part: You can audition to be one of the 12 lucky players in the epic board game by clicking on the banner below.»

Casting for the competition is already underway, with Netflix inviting legal U.S. residents aged 21 or older to submit applications. Prospective contestants must also hold a valid passport, reflecting the production's international logistical requirements. Although further details about the challenges and filming schedule have yet to be released, the concept promises a physical and social strategy competition centered on buying, negotiating and protecting valuable properties while avoiding bankruptcy. Unlike the traditional board game, however, participants will be competing in a fully immersive Monopoly Town Square designed specifically for the series, turning familiar game mechanics into real-world alliances, negotiations and eliminations as only one contestant advances to claim the multimillion-dollar prize.

The new series will be produced by Studio Lambert, the company behind several of Netflix's biggest unscripted hits, including Squid Game: The Challenge and The Circle. The production is being developed in partnership with Hasbro Entertainment, the company that owns the iconic board game brand. Executive producers include Gabriel Marano and Zachary Edwin for Hasbro Entertainment, alongside Studio Lambert's Nia Yemoh, Tim Harcourt, Jack Burgess, Stephen Lambert and Kim Murphy. Netflix confirmed that Monopoly will premiere in fall 2027 as part of its expanding slate of reality competitions inspired by well-known entertainment franchises. The series joins projects such as Wonka's The Golden Ticket, itself based on Roald Dahl's Charlie and the Chocolate Factory, as the streaming giant continues investing heavily in recognizable brands capable of attracting audiences across multiple generations. In a humorous disclaimer accompanying the announcement, Netflix added: «A get-out-of-jail-free card is not included with the $2 million prize pot.»

Few board games have achieved the cultural influence of Monopoly. Originally patented by Parker Brothers in 1935, the game has sold more than 275 million copies worldwide and has been translated into dozens of languages while spawning countless special editions inspired by cities, movies, sports teams and popular brands. Despite its reputation as one of the most successful tabletop games ever created, Monopoly has also become famous for sparking heated arguments among friends and family members, with lengthy negotiations, aggressive property acquisitions and unexpected bankruptcies often turning friendly gatherings into fiercely competitive contests. That reputation makes the franchise particularly well suited for reality television, where strategic decision-making, social manipulation and financial risk have become defining elements of many of today's most successful competition series.

In 2027

The Monopoly competition also reflects Netflix's broader strategy of transforming globally recognized intellectual properties into large-scale unscripted entertainment. Following the enormous success of competition formats based on established franchises, the company has increasingly looked beyond traditional scripted programming to create immersive experiences that encourage direct audience participation. By allowing viewers to audition for a chance to compete, the streaming platform is extending the Monopoly brand beyond the board itself and inviting fans to test their negotiation skills under real-world pressure. With a $2 million grand prize at stake, a life-sized version of one of the world's best-selling board games and a production team with an extensive track record in reality television, Monopoly is positioned to become one of Netflix's most closely watched competition series when it premieres in 2027.

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