The First Official LEGO Set for KPop Demon Hunters

• KPop Demon Hunters, a global hit.
• A collaboration with LEGO.
• A sequel announced.
• A Netflix record on the horizon.

No one saw it coming on such a scale. Launched in 2025 on Netflix, KPop Demon Hunters quickly became a true global phenomenon, far exceeding its creators' expectations.

A bold blend of animation, fantasy action, and K-pop culture, the film has captivated both fans of Korean music and the general public, racking up millions of views worldwide.

Driven by a catchy soundtrack and charismatic characters, KPop Demon Hunters quickly took social media by storm. The film's songs made their way onto international music charts, while clips, dance routines, and references to the film's universe went viral on TikTok, Instagram, and YouTube.

The success has been such that many observers are now talking about a new franchise model capable of bringing together animation, music, and popular culture within a single universe. In just a few months, KPop Demon Hunters has gone from a promising project to a global cultural phenomenon, confirming K-pop's growing influence far beyond the music industry.

Welcome to LEGO

Given the immense popularity of KPop Demon Hunters, LEGO was quick to jump on the bandwagon. The Danish manufacturer has announced the launch of a brand-new set inspired by the hit franchise, featuring the beloved characters Derpy and Sussie Bird. Designed to appeal to both collectors and fans of the series, the product faithfully recreates the colorful and whimsical world that contributed to the film's success.

The set will retail for $69.99 (US) and is already generating a lot of excitement among fans. LEGO has confirmed that pre-orders are now open on its official website and through select participating retailers. The release date is set for August 1, giving fans a few weeks to reserve their copy.

With this new collaboration, LEGO hopes to capitalize on the global craze surrounding KPop Demon Hunters, whose popularity has continued to grow since its launch in 2025.

This Is Just the Beginning

While the arrival of this first LEGO set is already delighting KPop Demon Hunters fans, many observers believe this is just the beginning. With the film's phenomenal success and the confirmation that a sequel is currently in the works (2029), the franchise seems poised to grow even further in the coming years.

The entertainment industry has already shown that popular franchises can quickly expand through a wide range of merchandise, and KPop Demon Hunters has all the ingredients to follow this path.

Other LEGO sets featuring the main characters, demonic creatures, or iconic scenes from the film could be on the way.

As Netflix and its partners seek to capitalize on this global craze, fans can expect to see the KPop Demon Hunters universe expand far beyond the big screen in the near future.

Chasing a Record

Since its release in June 2025, KPop Demon Hunters has established itself as one of the biggest phenomena in Netflix history.

The animated film follows the adventures of Huntr/x, a K-pop group made up of three idols who lead double lives as demon hunters. Thanks to its original concept and catchy soundtrack, the feature film has racked up more than 541 million viewing hours worldwide, even surpassing the 454 million hours recorded by Red Notice.

However, another historic milestone remains within reach. Despite its immense popularity, KPop Demon Hunters currently ranks 10th on Netflix's weekly chart with 6.2 million views.

If it manages to stay in the Top 10 for a full year, it would become the first title in the platform's history to achieve such a feat.